Category: Digital Branding and Marketing

13 Jun 2018
IT_Services_Firms_Houston_2018-Optimum-Clutch Award

Optimum Recognized for Significant Client Accomplishments by Clutch!

Optimum Recognized for Significant Client Accomplishments by Clutch! Being recognized as top performers in a competitive industry is a cherished accreditation that speaks to our drive for combining beauty and function that excites and engages. Dedicated to being a polestar for technology and business needs of its clients, Optimum is an innovative Software and Digital […]

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25 Jan 2017
work automation with smartsheet

A Robust Brew: New features in Unbounce

Using landing pages in marketing has gone from something you do occasionally to one of the most important tools in the marketing toolbox. But designing and developing landing pages without a robust and user-friendly platform can be painfully time-consuming and unproductive for marketing teams and organizations without proper IT resources. Using a DIY landing page […]

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05 Jan 2017
paid search trends 2017 optimum

Paid Search Evolves: Trends to Watch in 2017

A successful paid search campaign is all about relevancy and targeting. The more relevant your message and the better your campaign is targeted to your preferred audience the more your business reaps the rewards. Paid search, however, is subject to technological innovation and the whims of consumers. Buckle up as we catapult into the future […]

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07 Oct 2015

In-house Digital Marketing vs. Outsourced

It takes an expert to achieve measurable success and positive ROI! You probably don’t need convincing that the Internet is the future of winning leads and customers for your business. Chances are you’ve already updated your website (or are planning to) and are using Search Engines like Google and Bing and Social Media outlets like […]

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