Tag: Software Brand Identity
A premium Transportation services firm hired Optimum to develop a modern brand identity for one of its core software products and drastically enhance the user experience and interface (UX/UI) of the software product, while establishing standard branding guidelines for all its software products, company-wide. Optimum’s UX/UI team analyzed and documented the software product’s personas and […]
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Symplr, a premium healthcare compliance and credentialing software and services firm, wanted to develop a modern brand identity for one of its core software products and drastically enhance the user experience and interface of the software product while establishing standard branding guidelines for all its software products, company-wide. Symplr engaged Optimum to assist with the […]
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