Tag: Software Branding

28 May 2019
Optimum UX UI Design Transportation

Case Study: Transportation firm revamps the User Interface and User Experience of a core software application

A premium Transportation services firm hired Optimum to develop a modern brand identity for one of its core software products and drastically enhance the user experience and interface of the software product while establishing standard branding guidelines for all its software products, company-wide. Optimum’s UX/UI team analyzed and documented the software product’s personas and target […]

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28 May 2019
Optimum UX UI Design and Software Healthcare

Case Study: Healthcare firm revamps the User Interface and User Experience of a core software application

Symplr, a premium healthcare compliance and credentialing software and services firm, wanted to develop a modern brand identity for one of its core software products and drastically enhance the user experience and interface of the software product while establishing standard branding guidelines for all its software products, company-wide. Symplr engaged Optimum to assist with the […]

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